When it comes to tech, B_fit offers members an array of solutions, starting with access to the club, which is implemented through touchless facial recognition.ī_fit is also the first health club in the world to utilise Amazon Alexa technology in its operations, with members being able to book classes and check trainers’ bios and schedules by talking to Alexa. The interior design and lighting have been recognised by the lighting industry for excellence and Alhagbani says the fit-out represents the “evolution of fitness in the industry in the region” and something that has been achieved by “working with some of the best interior designers and lighting consultants in the world.” ![]() There’s also a 25m pool, an indoor running track, a large co-working space, innovation lab, smoothy bar and retail area. Workout facilities at the 3,750sq m B_fit club include a large gym floor with kit by Technogym and Life Fitness, cardio zone, performance cardio zone, personal training hubs, athlete factory area, six exercise studios catering for functional training, spinning, yoga, pilates, HIIT, and boxing. “Our main focus has been selecting the best solutions in each area – such as Enterprise Resource Planning (ERP) and CRM software, access control, mobile apps, voice communication and so on, and then integrating them together.” “We built the best technology infrastructure before we started opening our new clubs,” he says. The first B_fit club is in Jeddah and will operate as a full-service ‘smart club’, featuring a wide range of innovative tech solutions which integrate with a high-end gym offering.ĬEO, Fahad Alhagbani tells HCM the company has placed tech at the heart of the B–fit model, saying: “Today we’re half tech company and half fitness company, with the Metaverse on the horizon, there are no limits to the experiences we will be able to create for our members. The other brands – high-end offering Optimo and budget brand Lift will follow on in 2022. ![]() Saudi-based Armah Sports has launched B_fit, the first of its three new health club concepts for the Middle East market, which will be rolled out across the region and beyond. B_fit is the first health club in the world to utilise Amazon Alexa technology in its operations
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